Our Vision

Turn shelf chaos into actionable insights

ThirdRetail was recognized by the UK Home Office and Innovator International for solving physical retail's biggest data problem. We're on a mission to bring online-style analytics to the offline world.

The $440 Billion Blindspot

Physical retail's most valuable asset—the shelf—operates in complete darkness. Stores lose revenue, and brands lose visibility. It's a two-sided market failure that we're fixing with data.

34%

Retailer revenue lost due to poor shelf management

39%

Brand revenue wasted on blind marketing

Precision at Scale

"We realized that simply renting shelves wasn't enough. We needed to illuminate them. ThirdRetail connects the dots between inventory, placement, and sales performance."

Our Evolution

From marketplace to intelligence: A story of finding product-market fit.

Sep 2024

The Marketplace Experiment

We launched as a "Rent-a-Shelf" marketplace, scaling to 45 stores. However, we discovered that the rental model didn't solve the core data problem. We were solving for space, when we needed to solve for insight.

Aug 2025

The Data Epiphany (Pivot)

We realized the shelf itself was a data point. We pivoted to build a real-time market intelligence platform. Traction followed immediately: 1,000 listed products and 50 active users validated our new direction.

Today

Real-Time Intelligence

With AI models achieving 92.2% accuracy, we are now deploying V2. ThirdRetail is becoming the standard for shelf execution data, processing thousands of shelf scans to optimize retail globally.

The Team

Built by operators, engineers, and data scientists.

Mohammed Athar Ali

Co-Founder & CEO

  • AI Product leader with a history in B2B2C platforms and SaaS
  • 8+ Years of Product & GTM operator in early-stage, scale-ups, and unicorn SaaS-marketplaces
  • GTM in unicorn marketplaces
  • MSc, MBA, Economics Hons
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Anil Junagal

Co-Founder & CTO

  • An engineer with revenue-first execution
  • 4 years of software development, 8+ Years of Revenue/distribution
  • Introduced new brands to retailers' shelves in London
  • Knows exact retailers' unit economics
  • MA, MBA, B-tech
Connect on LinkedIn
Backed & Supported By

Frame AI

AI Partner

Boston University

Questrom School

NatWest

Accelerator

Barclays

Eagle Labs

Working with world-class institutions to build the future of shelf analytics.